Should My Aspiring Influencer Friend Cease Exploiting Me for Material?

The Prosecution: Beth

At times I'm recorded while I’m eating. It's jarring to spot myself on her social media – it feels like a sudden shock.

A close companion of a decade, she, calls herself the “creativity monarch”. It’s fun for a bit, but it weighs on our relationship.

She is an extrovert, she feels the need to document everything all the time. During meals out, she says, “The phone eats first,” and takes photos with the flash on, which makes me cringe. It's unpleasant when strangers see her posing or filming – I experience vicarious awkwardness. Another annoyance is because the food gets cold.

She's not quite an online personality yet, but she is aspiring to become one. She creates vlogs about city life, a day in her life, and her work as a stylist. The material is quality, I’ll give her that, but I prefer not to be involved. On occasion she films me while dining, or just accompanying her. I’ll see myself on her Instagram later, and it comes like a jumpscare: I might be no makeup on, an awkward face or photographed while eating. It feels invasive.

She also anticipates that I will to record her at inopportune moments. Often I’ll be talking to someone else, or we're simply spending time in the street. The dynamic feels like our bond has turned into me serving as her unpaid videographer. She has the means to hire someone if she wanted professional shots. When I brought up my discomfort about the situation, she brushed it off. She’s taken me to a couple of brand events, which was nice, but that doesn’t make up for all the time and effort I spend helping her make content.

I appreciate that Marielle has supported me with my career in design, but I don’t want our connection to become just a ledger of exchanges. I don’t feel she's insincere or dishonest, but at times I feel that if the camera is out, we will begin acting in a way that presents a favorable image for her channel.

Her directive is, “OK, look happy!” and film me smiling with another. It feels forced. It's crucial her to recognize that our decade-long friendship still has limits. I love spending time with her, but I also desire to enjoy it without being recorded, edited, or shared for an audience. I’m not a accessory for her online persona.

The Defence: Marielle

I want Beth to see that the creations we produce together can get us a foot in the door.

I love creating videos. It’s not just a hobby; it’s part of who I am. Creating videos and sharing my life online allows me to show my personality and engage with people in novel forms.

I wouldn't label myself as a professional creator yet, but it's savvy to make money from your interests. I look up to people on TikTok who execute that aesthetic of casual, DIY content creation.

Content creation is my interpretation of living actively: observing the nuances, sharing them with an viewership that values the art behind it. I never intend to make my friend uneasy. Bringing her to industry events was my way of offering access, giving her a chance to experience behind-the-scenes moments that could help her career in design too. That isn't leverage, it's simply being realistic.

I would take her to such functions even if she refused to assist me, but I desire her to see what the work we make together can get us: an opening. I know not all people likes being on camera, but often unplanned moments is what makes material genuine. Being recorded occasionally is part and parcel of being my friend. I'd remove anything she asked, but she hasn't made such a request yet.

I don’t expect anyone to be my personal filmmaker, but friends support one another in small ways. My assumption was recording a clip here or there would be enjoyable for Beth. Creativity flourishes in partnership, and having my friend around makes endeavors energetic and enjoyable. I never force her to participate in anything, and I’d never deliberately embarrass her. But filming together sometimes is part of how I document our shared experiences.

I cherish Beth’s friendship deeply and don’t want content creation to drive a wedge between us. I am ready to find middle ground: like asking before filming, and avoiding angles that might make her self-conscious.

This isn’t about control, it’s about sharing my world while still considering hers. Clearly content creation is not a replacement for genuine friendship: it’s just part of how I experience life and I desire her to be included in a way that’s enjoyable for both of us.

Outside Perspectives: Reader Opinions

Should Marielle stop recording herself and Beth when they are out together?

Nothing is more uncomfortable than having a friend point a camera at you. I understand that it’s Marielle’s passion, but I wouldn't ask friends come to my work. Maybe she can find like-minded creators to create content with. With the dark, looming future of technology, personal relationships are the only thing we have – cherish them!
A respondent, 25

If you’re doing something as a career, it's unfair to expect your friends for help repeatedly, even if they have done it before. If Marielle loves creating, that doesn't imply everyone around her is willing material. She must to respect her friend's privacy.
Ankit, 26

She may enjoy making content and displaying her life publicly, but it isn't for everybody. It’s nice she has helped Beth’s career, but she needs to listen to what her friend desires.
Emma, 27

It sounds like you care about each other, so hold on to that and make sure it’s the priority in your relationship. Create some real experiences, where true emotions are preserved, not digital scrapbooks. In fact, celebrities who seem to reveal their worlds actually have more secrecy than it appears.
One opinion, 53

Marielle appears to be neither present nor genuine when she’s with Beth – she’s working. Both seem confused as to what’s reasonable. The answer is not found in trying to alter one another, but in each setting defined limits around what feels acceptable to them and determining if there is an acceptable compromise.
A final view, 71

Now You Be the Judge

Consider this question: has she been over-exposing their friendship?

Fred Lopez
Fred Lopez

A financial analyst and tech enthusiast with over a decade of experience in market research and digital transformation strategies.

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